Hydro Cool
Assisted in branding identity research, logo redesign, and improvement of marketing materials for Hydro Cool Systems while working at the Global Solutions Studio at Brookfield Sustainability Institute (BSI).
Hydro Cool Systems is a Toronto-based startup who is revolutionizing mobile refrigeration with their smart, hydrogen-powered transport trucks. Designed to deliver food efficiently by leveraging AI and hydrogen power. Their initiative is to reduce the carbon footprint of diesel-based logistical transport operations across the globe.
Role: UX Designer, Researcher
Team: Matt Hexemer, Finn Crockatt, Joseph Enaje, Isabel Mactal
Duration: August-December 2023 (5 months)
RESEARCH
Collaborative Research & Analysis
In our branding research process, we collaborated closely with clients using Miro Board exercises to deepen our understanding of their brand's purpose and vision.
Additionally, we conducted thorough market analysis across the logistics, clean energy, and big tech sectors, aiming to comprehensively understand the competitive landscape and strategically inform our branding approach.
IDEATION
Brand Naming Process
In our brand naming efforts, we conducted extensive research and used Miro Board to create a collaborative naming map, which helped categorize and guide our brainstorming.
The selection process involved voting for the most popular names, with the top choices being prepared for client presentations.
